ATMI Reporters…

  • execute work with agility and excellence.
  • challenge themselves with every assignment.
  • maintain perspective and a sense of humor.
  • strive to deliver programming that is accurate and factual.
  • reveal relevant ties or affiliations that compromise their journalistic integrity, to inform listeners of their bias.
  • make efforts to name those quoted in our stories, especially those who provide newsworthy information.
  • evaluate the newsworthiness of all broadcast items and guard against undue pressure from non-news organizations and persons.
  • inform interviewees when conversations are being recorded, unless prior discussion has led to a decision not to inform the source.
  • make no promises to report, promote materials without true news value.
  • do not use material in a way that deceives the audience.
  • adhere to the “no surprises” rule when writing critically of someone and give the source the opportunity to answer allegations or criticisms before publishing the work.
  • realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence or attention.
  • weigh the consequences of publishing or broadcasting personal information.
  • do not plagiarize materials.
  • acknowledge and correct errors.
  • abide by the same high standards to which they hold others.