ATMI Reporters…

• execute work with agility and excellence.
• challenge themselves with every assignment.
• maintain perspective and a sense of humor.
• strive to deliver programming that is accurate and factual.
• reveal relevant ties or affiliations that compromise their journalistic integrity, to inform listeners of their bias.
• make efforts to name those quoted in our stories, especially those who provide newsworthy information.
• evaluate the newsworthiness of all broadcast items and guard against undue pressure from non-news organizations and persons.
• inform interviewees when conversations are being recorded, unless prior discussion has led to a decision not to inform the source.
• make no promises to report, promote materials without true news value.
• do not use material in a way that deceives the audience.
• adhere to the “no surprises” rule when writing critically of someone and give the source the opportunity to answer allegations or criticisms before publishing the work.
• realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence or attention.
• weigh the consequences of publishing or broadcasting personal information.
• do not plagiarize materials.
• acknowledge and correct errors.
• abide by the same high standards to which they hold others.